If you are facing a (temporary) shortage of sales or marketing personnel, Minds in Action can keep your targets on track through our line of interim management services.
We can instantly fill a resource gap in your organisation by providing you with the very best experts available. This is a temporary solution, but one that you will not regret.
Our network consists of mid- to senior-level sales and marketing experts. Each has a proven track record in several companies across a range of industries, combining in-depth practical know-how with excellent results in a variety of fields.
We get the best from our seasoned freelance professionals in order to provide our clients with the very best solutions. We provide our experts with a platform that allows them to combine their entrepreneurialism and independent spirit with a strong sense of belonging to a network and a common dedication to deliver results. This win-win strategy is what makes Minds in Action sustainable in the long term.
All of our people undergo internal assessment before being assigned. We not only care about their functional skills, we explicitly check their execution power and mindset to get things done!
Organisations are often faced with a specific or ad-hoc need on top of their day-to-day business. Contact us to discuss how we can help you with tailor-made assistance in order to meet your objectives.
Development of a new market
Launch of a new sales channel
Minds in Action specializes in the specific marketing and sales issues our clients might encounter. This means we have a functional focus, which we apply cross industry;- fast-moving consumer goods, information and communication and technology, media, entertainment, etc. We cover the entire business-to-business and business-to-consumer sales and marketing value chain, going from dragging business and commercial strategy to handling specific issues on innovation, communication and distribution, and commercial operations.
It is important to say that Minds in Action is not about visions and missions; it is more about translating those missions into actions by making sure that things are done the right way. We are pragmatic, hands-on and utterly unpretentious.
Areas in which we are often asked to get involved include:
Trade Marketing & Category Management
If you lack the necessary human resources, we have a number of highly skilled and experienced professionals who are perfectly capable of making a rapid transition into a temporary position in your company. As part of your team, they can complete a project for you or serve as a stand-in for a specific function – either internally or interacting with your customers.
Convincing consumers to buy your product is one thing; determining the right trade partners and convincing them to offer your products to their shoppers in the way you want your category to be offered may prove to be more of a challenge. In an environment where filling stations are turning into supermarkets, hypermarkets are competing with newsagent’s shops and everyone has to compete with the on-line marketplace, knowledge of retail partners and their shoppers is key to survival.
Our trade marketing and category management line specializes in the complex commercial relationship between manufacturer, retailer and shopper, as well as in the expertise necessary to optimize point-of-sales operations. Each of these specialties covers a number of domains where we can be of special help to your business:
Trade Marketing & Small/medium Enterprises
Minds in Action does not only focus on the big multinationals. We have extensive and very successful experience with small and medium-sized enterprises.
Modern-day society and its multi-demanding customers and highly competive markets often drive small and medium-sized enterprises towards a short-term, opportunistic corporate commercial strategy. In the short haul, this might provide the necessary turnover to survive. However, in the long run, profitable growth and sustainability is often lacking. This results in an inability to invest in innovation, face international competion and cope with pricing and margin pressures. Based on an in-depth awareness of concrete market needs and desires, Minds in Action has developed a dedicated business unit for small and medium-sized enterprises. We constantly challenge ourselves against return on investment as the key driver for the successful implementation of project management or interim management.
Belief in the effectiveness of our involvement and its value to our customer is central to the spirit of Minds in Action. We will not just go ahead and commit to a consulting or interim management project without believing deep down that we will be able to help our customer to solve a problem and thus deliver the required and desired results.
And, again, we sincerely believe in long-term business rather than short-term opportunities. Before we get started, we carefully assess a situation and/or problem in context. Working closely with the company’s management, we then propose a valuable and effective approach to tackle and overcome the challenges involved and achieve measurable results for the company. We deliver all of this without exceeding the project budget and with full monitoring of cost throughout implementation. So there will be no financial surprises!
Trade Marketing & Category Management
How to make optimal use of business-to-consumer and business-to-business websites, email marketing, the power of ‘tribes’ connected through social media, new possibilities created by mobile internet and geo-location services (the list goes on)?
Minds in Action provides interim experts or project resources to maximize your projects through an extensive network of specialists in all domains of online communication. Our no-nonsense approach starts with strategic advice and is followed up by practical, hands-on support – all of which is solidly underpinned by sound long-term vision. We do not promise your videos will go viral, nor do we focus on the number of online ‘friends’. We focus on the bolom line: seing realistic expectations, a focus on consumer conversation, and the provision of strategic advice and hands-on support.